Within today’s retail journey consumers are spending too much time in dealerships to settle on their purchase before they even know what they are qualified to buy. This is because of a credit last approach to selling which has the first look at credit information happening in the business office after rate and payment have been negotiated.
Powered by Equifax Canada, askAVA™ is bringing soft-pull technology to the forefront of the Canadian auto industry, allowing online shoppers to obtain their credit score without impacting their credit. At the same time, askAVA™ will deliver eID verified leads to the dealer which will provide the consumer’s credit range, recent inquiries, and auto tradeline information.
With askAVA™ dealers will be provided a web-based widget that will be embedded on the dealer website. The consumer will be invited to pull and view their free credit score without impacting their credit and the dealership will be notified in real time to view the information in the secure askAVA™ portal.
Credit information delivered through soft-pull technology solves the consumer pain-point of incurring a hard hit on their credit bureau.
Consumer electronic ID verification provides not only high intent customers but also additional dealer protection against identity theft.
Credit information delivered through soft-pull technology solves the consumer pain-point of incurring a hard hit on their credit bureau.
AskAVA delivers the first look at credit to your sales team at origination, before rate and payment are negotiated with the customer.
