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How to Become a Car Salesperson in Canada: Your Roadmap to Success
Dealership

How to Become a Car Salesperson in Canada: Your Roadmap to Success

The automotive industry offers a dynamic and rewarding career path for individuals with a passion for cars and a knack for sales. If you're considering a career as a car salesperson in Canada, this step-by-step guide will provide you with the essential information and insights to get you started.

Fintech's Driving Force: Transforming the Car Buying Experience
Marketing

Fintech's Driving Force: Transforming the Car Buying Experience

From online shopping and virtual test drives to instant financing pre-approvals, fintech is reshaping the car-buying journey into a smoother, more transparent, and ultimately, more enjoyable experience for consumers.

Canadian Auto Fraud Soars: Identity Theft and Falsified Credit Applications Drive 54% Surge
Automotive News

Canadian Auto Fraud Soars: Identity Theft and Falsified Credit Applications Drive 54% Surge

While auto theft might be making headlines, a new threat is quietly plaguing the Canadian automotive industry: fraud. A recent Equifax Canada report paints a concerning picture, with automotive fraud skyrocketing by 54% year-over-year.

RV Fraud on the Rise in Canada
Fraud Prevention

RV Fraud on the Rise in Canada

The RV industry is experiencing a concerning surge in fraud cases across Canada. Major financial institutions have reported a significant increase in fraudulent activities linked to RV financing, particularly involving falsified documentation and identity theft, especially in remote applications.

Protect Your Dealership: Introducing AVA ID 2.0 for Fraud Prevention
Company News

Protect Your Dealership: Introducing AVA ID 2.0 for Fraud Prevention

Identity theft, fake documentation, and fraudulent financing applications are on the rise, and dealerships are feeling the pressure to secure their transactions without slowing down the sales process. That’s where AVA ID 2.0 comes in—a game-changing identity verification solution designed specifically for automotive dealerships.

Automakers Face Increasing Data Privacy Challenges as Regulators Tighten Scrutiny
Automotive News

Automakers Face Increasing Data Privacy Challenges as Regulators Tighten Scrutiny

The recent lawsuit against General Motors for allegedly selling customer driving data has put the spotlight on the growing legal scrutiny surrounding data collection practices in the connected car industry. This case may just be the beginning as the Federal Trade Commission (FTC) and global regulators ramp up efforts to protect consumer privacy.

Canada Imposes 100% Tariff on Chinese Electric Vehicles and 25% on Steel and Aluminum
Automotive News

Canada Imposes 100% Tariff on Chinese Electric Vehicles and 25% on Steel and Aluminum

Canada, aligning with the U.S. in its trade policies, announced on Monday a hefty 100% tariff on imported Chinese electric vehicles (EVs) and a 25% tariff on Chinese steel and aluminum. This move is aimed at protecting domestic industries and addressing what Prime Minister Justin Trudeau referred to as China's "intentional, state-directed policy of over-capacity."

Lights, Camera, Action! The Role of Video in Car Dealership Marketing
Marketing

Lights, Camera, Action! The Role of Video in Car Dealership Marketing

In the digital age, where attention spans are fleeting and competition is fierce, car dealerships need to leverage every tool at their disposal to attract and engage customers. Video marketing has emerged as a powerful weapon in the automotive industry, offering a dynamic and immersive way to showcase vehicles, build trust, and drive sales.

The Future of Electric Vehicles in Canada: Navigating the Road to Widespread Adoption
Dealership

The Future of Electric Vehicles in Canada: Navigating the Road to Widespread Adoption

Electric vehicles (EVs) are no longer a futuristic concept but a tangible reality rapidly gaining traction in Canada. As concerns about climate change and air pollution grow, the shift toward sustainable transportation options is inevitable.

VW's Electric Icon: The ID.Buzz Electrifies the Canadian Market
Automotive News

VW's Electric Icon: The ID.Buzz Electrifies the Canadian Market

Canadians can finally rejoice! The highly anticipated, all-electric Volkswagen ID.Buzz is set to hit our roads later this year. This modern take on the beloved camper van has been a long time coming, first teased in 2017, but the wait seems worth it.

Canadian Black Book vs. Market Value: Unveiling the Nuances of Car Pricing in Canada
Operations

Canadian Black Book vs. Market Value: Unveiling the Nuances of Car Pricing in Canada

Whether you're buying or selling a used car in Canada, navigating the complexities of vehicle pricing can feel like deciphering a secret code. Two terms you'll frequently encounter are "Canadian Black Book value" and "market value." While they both shed light on a vehicle's worth, they represent distinct perspectives.

AVA's Suite of Products: A Comprehensive Solution for Dealerships
Operations

AVA's Suite of Products: A Comprehensive Solution for Dealerships

In today's fast-paced and competitive automotive landscape, dealerships need every advantage they can get. The AVA platform provides a comprehensive digital suite of tools designed to streamline operations, enhance the customer experience, and drive sales growth.

Ford Unveils Potential Four-Door and Off-Road Mustang Models
Automotive News

Ford Unveils Potential Four-Door and Off-Road Mustang Models

What happens in Vegas may usually stay in Vegas, but Ford might have just spilled the beans on some thrilling future plans. Rumors are swirling that the automaker showcased a potential four-door Mustang, dubbed the Mach 4.

Canadian Auto Thefts Decline in First Half of 2024, But Vigilance Remains Key

Canadian Auto Thefts Decline in First Half of 2024, But Vigilance Remains Key

The first half of 2024 brought welcome news for Canadian car owners and law enforcement agencies alike: auto thefts were down 17% compared to the same period in 2023. This encouraging statistic, revealed in a report by the Equite Association, signals a positive shift in the fight against vehicle theft across the country.

Canadian Black Book Values: A Dealerships Guide to Navigating Car Prices
Dealership

Canadian Black Book Values: A Dealerships Guide to Navigating Car Prices

Whether you're buying or selling a car in Canada, understanding Canadian Black Book (CBB) values is essential. This trusted resource provides comprehensive and up-to-date vehicle valuations, empowering both consumers and dealers to make informed decisions in the often complex world of automotive transactions.

Ford's Proposed Speeding Detection Tech Sparks Privacy Concerns
Automotive News

Ford's Proposed Speeding Detection Tech Sparks Privacy Concerns

Ford has recently patented a technology that allows its vehicles to detect and report speeding violations, potentially revolutionizing police surveillance. While this technology could improve road safety by identifying reckless drivers, it has raised significant privacy concerns. Critics argue that it could lead to excessive surveillance and data collection, far beyond the existing use of speed and red-light cameras.

Ottawa Police to Get OPP Helicopter to Help Fight Car Theft
Automotive News

Ottawa Police to Get OPP Helicopter to Help Fight Car Theft

Ottawa police will soon have access to a dedicated helicopter for pursuing car thieves and conducting various police operations. The move comes after the Ontario government announced the purchase of five police helicopters, with one designated for use in Ottawa by the Ontario Provincial Police (OPP).

Improving Your Online Reputation: A Car Dealer's Guide to Google Reviews
Marketing

Improving Your Online Reputation: A Car Dealer's Guide to Google Reviews

In today's digital age, online reviews are the new word-of-mouth. For car dealerships, a stellar reputation on Google can be the difference between a packed showroom and an empty lot. So, how do you get those coveted 5-star reviews rolling in? Let's dive into a proven strategy:

Electric Vehicles and Pedestrian Safety: Alarming Research Reveals Increased Collision Risk
Automotive News

Electric Vehicles and Pedestrian Safety: Alarming Research Reveals Increased Collision Risk

New research from Great Britain reveals a concerning trend: pedestrians are twice as likely to be hit by electric or hybrid-electric cars compared to gasoline-powered vehicles. While electric vehicles (EVs) are a key component of global efforts to combat climate change, their near-silent operation poses a risk to pedestrians who may not hear them approaching.

U.S. Mandates Automatic Emergency Braking in All New Vehicles by 2029
Automotive News

U.S. Mandates Automatic Emergency Braking in All New Vehicles by 2029

The U.S. National Highway Traffic Safety Administration mandated automatic emergency braking (AEB) in all new passenger cars by September 2029. Transport Canada has not yet announced a similar mandate, but it has been actively studying the technology and gathering feedback from stakeholders and the public.

Why Cybersecurity is No Longer Optional in the Age of Digital Disruption
Operations

Why Cybersecurity is No Longer Optional in the Age of Digital Disruption

Recent cyberattacks on major players like CDK Global and the massive Microsoft and CrowdStrike outage serve as stark reminders of the vulnerabilities faced by businesses in our increasingly digital world.

Autocorp.ai Welcomes Stephanie Hanson to Board, Accelerating US Expansion
Company News

Autocorp.ai Welcomes Stephanie Hanson to Board, Accelerating US Expansion

We're thrilled to announce a major milestone for Autocorp.ai: the addition of industry leader Stephanie Hanson to our board of directors. This strategic move signals our commitment to rapid growth and innovation as we prepare to expand into the US market.

The Biggest Challenges Car Dealerships Face in 2024
Operations

The Biggest Challenges Car Dealerships Face in 2024

The auto industry is in a constant state of flux, and 2024 presents a unique set of challenges for dealerships. While some carry over from previous years, new trends are emerging that demand innovative solutions. Here's a breakdown of the biggest hurdles dealerships need to overcome to thrive in the current market:

Leveraging Fintech and Fintrac: Enhancing Digital Security in the Dealer World
Company News

Leveraging Fintech and Fintrac: Enhancing Digital Security in the Dealer World

In the fast-paced and ever evolving automotive industry, the integration of financial technology (fintech) and compliance with financial transactions and reporting analysis (Fintrac) has become increasingly vital. With the rise of online transactions and remote interactions, ensuring robust customer authentication has become paramount for dealerships.

5 Reasons Why AVA ID is a MUST at Your Dealership
Fraud Prevention

5 Reasons Why AVA ID is a MUST at Your Dealership

The automotive industry is thriving on innovation, and protecting your dealership from fraud is more critical than ever. With sophisticated criminals constantly devising new tactics, traditional methods of customer identification simply aren't enough. 

Toronto Police Bust Alleged Auto Fraud Ring: Over 100 Charges Laid
Fraud Prevention

Toronto Police Bust Alleged Auto Fraud Ring: Over 100 Charges Laid

Toronto Police Service (TPS) has announced the arrest of twelve individuals and laid over 100 charges in connection with a major fraud scheme targeting car dealerships in the Greater Toronto Area (GTA).

Dealerships of the Future: How AI is Revolutionizing Auto Sales and Service
Operations

Dealerships of the Future: How AI is Revolutionizing Auto Sales and Service

Artificial Intelligence (AI) is rapidly finding its way into every industry, and car dealerships are no exception. From inventory management to personalized marketing and enhanced customer experiences, AI is transforming the way dealerships operate. Let's dive into specific ways AI is redefining the automotive landscape and positioning savvy dealerships for success.

Social Selling Secrets for Car Dealers: How to Win Leads Before They Walk Through the Door
Sales

Social Selling Secrets for Car Dealers: How to Win Leads Before They Walk Through the Door

The automotive sales landscape has morphed dramatically in recent years. Today's car buyers conduct extensive online research, compare deals, and often arrive at dealerships with their minds partially made up. This shift necessitates a proactive digital strategy – one where your dealership becomes a trusted resource well before a customer ever steps onto the lot. Enter social selling.

Car Dealership Fraud Prevention: 12 Ways to Protect Against Identity Theft
Fraud Prevention

Car Dealership Fraud Prevention: 12 Ways to Protect Against Identity Theft

Car dealerships, with their valuable inventory and customer financial information, are attractive targets for criminals who specialize in identity theft. From falsified loan applications to disappearing vehicles, dealerships often discover they've been defrauded long after the deal is done. Let's explore ways to prevent this.

Automotive SEO: 15 Tips to Drive Your Dealership to the Top of Search Results
Marketing

Automotive SEO: 15 Tips to Drive Your Dealership to the Top of Search Results

While SEO may seem complex, the potential benefits it offers to your car dealership are substantial. Dedicate time and effort to implementing these tips, and you'll steadily see your dealership gain more visibility online, attract quality traffic, and boost your bottom line.

Unlocking the Power of Soft Pull Credit Technology in Car Dealerships
Dealership

Unlocking the Power of Soft Pull Credit Technology in Car Dealerships

As pioneers in this field, Autocorp.ai is excited to shed light on the benefits of integrating soft pull credit technology at your dealership. After all, our flagship product AVA Credit has helped hundreds of dealers across Canada originate over $800 million in auto loans, all through the power of soft pull technology!

The Rise in Fraud and How to Protect Your Dealership
Dealership

The Rise in Fraud and How to Protect Your Dealership

In today's digital age, where identity theft and fraud are on the rise, protecting your dealership against fraud is paramount. AVA ID offers a comprehensive solution that not only detects fraudulent applications but also helps dealerships maintain compliance with regulatory standards.

Identity Fraud: A Growing Threat to Dealers

Identity Fraud: A Growing Threat to Dealers

A recent report by Equifax Canada revealed a significant rise in identity fraud. In the fourth quarter of 2023, identity fraud accounted for a staggering 75.21% of all fraudulent applications across various sectors, a sharp increase from 64.7% in the previous year.

Autocorp.ai: Ranked #4 in Ottawa Business Journal’s Top 20 Fastest Growing Companies
Company News

Autocorp.ai: Ranked #4 in Ottawa Business Journal’s Top 20 Fastest Growing Companies

We are thrilled to announce that Autocorp.ai, a leading Canadian automotive fintech company, has secured the #4 spot in the prestigious Ottawa Business Journal’s Top 20 Fastest Growing Companies for 2024. This recognition underscores our commitment to innovation and excellence in the automotive industry.

Autocorp.ai Attends NADA Las Vegas 2024
Company News

Autocorp.ai Attends NADA Las Vegas 2024

At Autocorp.ai, we're always at the forefront of industry innovation, and what better way to stay ahead of the curve than attending the prestigious NADA Las Vegas 2024? This year's event was nothing short of spectacular, as we had the incredible opportunity to connect with partners, friends, and industry leaders, all while immersing ourselves in the latest automotive advancements.

Autocorp.ai Joins the Canadian Lender Association
Company News

Autocorp.ai Joins the Canadian Lender Association

We are pleased to announce we are new members of the Canadian Lenders Association (CLA). By integrating cutting-edge online financing options, including real time credit data with seamless lender integrations, we ensure a smooth, secure, and efficient digital experience for all users.

Canadian Black Book Partners with Autocorp.ai, a Leader in Automotive FinTech
Company News

Canadian Black Book Partners with Autocorp.ai, a Leader in Automotive FinTech

Canadian Black Book, the leading provider of Canada’s used vehicle valuation data and residual value forecast solutions, today announced its integration with Autocorp.ai, a trailblazer in the FinTech sector focused on the automotive industry. This partnership promises to transform the car purchasing experience, making it smoother and more efficient for consumers and dealerships alike, with a strong emphasis on credit and financial services.

Honda Reportedly Considering $14-Billion Canadian Battery Plant
Dealership

Honda Reportedly Considering $14-Billion Canadian Battery Plant

Honda is considering the establishment of an EV-battery production facility in Canada, as reported by Nikkei Asia. Speculations point toward Alliston, Ontario, where the automaker already manufactures its Civics and CR-Vs, as a likely location for the plant. However, details regarding the precise site, timeline, and rationale for this potential facility remain unconfirmed. Current reports indicate a prospective timeframe for the commencement of operations, tentatively set between 2027 and 2028.

5 Tips for Effective Email Marketing
Marketing

5 Tips for Effective Email Marketing

Email marketing has been a staple in every successful business marketing strategy for the last decade. Pretty much every adult in 2024 has an email and checks that email frequently. That’s why email marketing can be so effective at building a customer base, increasing awareness and getting more sales.

Lead Handling For Dealerships: Benefits and Tips
Dealership

Lead Handling For Dealerships: Benefits and Tips

Car dealerships rely on lead generation to sell vehicles, but the process of handling leads can be challenging. Many dealerships struggle to manage leads effectively, which can result in lost sales and dissatisfied customers. In this blog, we'll explore the benefits of proper lead handling and provide tips for car dealerships to improve their lead management processes.

Tesla and Ford Partner in EV Charging Stations
Marketing

Tesla and Ford Partner in EV Charging Stations

Surprising turns in the automotive world! Ford and Tesla, known for their competitive jabs in the electric vehicle (EV) arena, have forged an unexpected partnership. Ford recently revealed that its EV owners will enjoy fast-charging privileges at Tesla Superchargers in both Canada and the U.S., starting from the spring of 2024.

7 Common Marketing Mistakes Car Dealerships Make
Dealership

7 Common Marketing Mistakes Car Dealerships Make

Many dealerships don’t have the first idea about how to properly set up a digital marketing strategy, leading to many common mistakes. In this blog, we’re going to go over the 7 most common digital marketing mistakes we see dealers make.

The Impact of Extreme Heat on Electric Vehicle Range
Company News

The Impact of Extreme Heat on Electric Vehicle Range

Most automobile enthusiasts are well aware that frigid winter temperatures can adversely affect the total driving range of an electric vehicle (EV). This quirk is often cited by proponents of gasoline-powered cars as a reason why EVs may face challenges in certain regions. However, recent research from Automotive News suggests that extreme heat can have similar, if not more significant, impacts on EV range.

7 Steps to Follow Up on Leads for Car Sales
Dealership

7 Steps to Follow Up on Leads for Car Sales

Car dealerships today still have a bad rap for playing games with their customers. Whether it’s dodging questions, using high-pressure techniques to book appointments, or doing bait & switch tricks with sales offers, these all hurt your dealership's reputation. Playing games and being deceitful in your business may let you walk away with a few lucky deals but it will ultimately hurt you in the long run. Today, customers are smart and aware of the stigma associated with car salespeople so you need to be ethical and provide a transparent sales process.

Ford Reveals Subscription Pricing for Semi-Autonomous BlueCruise
Company News

Ford Reveals Subscription Pricing for Semi-Autonomous BlueCruise

News has emerged that Ford Motor Company is planning to incorporate the necessary hardware for BlueCruise, a semi-autonomous driving system designed to compete with GM's SuperCruise and Tesla's Autopilot, into an extensive number of 2024-model-year vehicles. However, it appears that utilizing this feature may come at an additional cost.

4 SEO Secrets for Car Dealerships
Marketing

4 SEO Secrets for Car Dealerships

When talking about how you should use SEO for your dealer website, there truly isn’t a one size fits all strategy. You’re going to have different goals from the next dealership and therefore the ways you achieve those goals through SEO will be different. You may want to bring more awareness to your dealership or maybe you want to highlight your SUVs. Both of these goals require a totally different SEO strategy.

5 Basic Digital Strategies to Sell More Cars
Dealership

5 Basic Digital Strategies to Sell More Cars

For decades, word of mouth has been the main source of information for finding out where the best place to buy a car is. Today, most people decide where to shop for a car based on their online research. With the stigma still looming around the automotive industry, most consumers do extensive online research before shopping for a car. 

5 Best Practices for Car Sales Managers
Dealership

5 Best Practices for Car Sales Managers

Car sales managers play an integral role in the success of a dealership. They need to ensure that they bring in the right sales team, adequately train their sales team and manage them effectively.

Measuring the Success of Your Dealerships Digital Marketing
Marketing

Measuring the Success of Your Dealerships Digital Marketing

While digital marketing isn’t the only factor in selling more cars, it does play a huge role. If you’re able to get more people to view your website and inventory, you’re more likely to have them contact you or visit your dealership.

Toyota Foresees EV Battery Charging Times of 10 Minutes by 2027
Marketing

Toyota Foresees EV Battery Charging Times of 10 Minutes by 2027

According to their projections, Toyota predicts that by 2027, EV batteries will be capable of charging to near-full capacity in just 10 minutes. This breakthrough in charging technology could revolutionize the EV landscape, addressing one of the key concerns for widespread EV adoption: charging time.

5 Tips to Train Salespeople & Reduce Turnover
Dealership

5 Tips to Train Salespeople & Reduce Turnover

Ask yourself, what is the turnover rate at your dealership? This question should be very important to you, especially when replacing a single salesperson can cost upwards of $10,000. This number is calculated by considering recruiting fees, onboarding costs and lost revenue from missed deals. If you do struggle with retaining salespeople, don’t worry because there are things you can do to keep them around.

Advancing Electric Vehicle Technology: The Promise of Wireless Charging
Marketing

Advancing Electric Vehicle Technology: The Promise of Wireless Charging

Wireless charging technology has emerged as a groundbreaking innovation in the electric vehicle (EV) industry, offering a convenient and efficient solution to charging concerns. In this article, we explore the potential of wireless charging for EVs, highlighting its benefits and how it is transforming the future of sustainable transportation.

5 Canadian Automotive Trends for 2023: A Digital Transformation
Marketing

5 Canadian Automotive Trends for 2023: A Digital Transformation

The automotive industry is rapidly evolving, and Canada is no exception. The country's market is one of the largest in the world, with a diverse range of vehicles and a growing demand for electric and autonomous vehicles. In 2023, here are some of the most significant trends shaping the Canadian automotive industry.

General Motors Phasing out Apple CarPlay From Their Electric Vehicles
Marketing

General Motors Phasing out Apple CarPlay From Their Electric Vehicles

General Motors and Google are collaborating to phase out Apple CarPlay from their electric vehicles. This move comes as part of their efforts to establish their own unique infotainment systems in their cars.

5 Reasons For Your Dealership to Invest in Search Engine Optimization (SEO)
Marketing

5 Reasons For Your Dealership to Invest in Search Engine Optimization (SEO)

As the automotive industry continues to evolve, car dealerships are constantly looking for ways to stay ahead of the competition. One of the most effective ways to do this is by investing in search engine optimization (SEO) marketing. SEO can help car dealerships improve their online visibility, increase website traffic, boost brand awareness, stay competitive, and get a strong return on investment (ROI).

Ford Now Using AI to Hook Up Trailers
Marketing

Ford Now Using AI to Hook Up Trailers

Ford trucks are now utilizing artificial intelligence (AI) to connect with trailers. This feature, known as Smart Hitch, uses a camera mounted on the back of the vehicle to take pictures of the hitch and trailer, which are then analyzed by the AI to ensure proper alignment and connection.

Texting Do’s and Don’ts for your Car Dealership
Dealership

Texting Do’s and Don’ts for your Car Dealership

In 2023, texting is one of the most common forms of communication. Pretty much everyone uses texting to communicate whether it be to set up hangouts with friends or to arrange business meetings. That’s why it’s become ever more common for dealerships to use texting to set up appointments and work with customers to buy a car.

How Honda is Using the Latest VR Technology to Accelerate Their Design Process of EVs
Marketing

How Honda is Using the Latest VR Technology to Accelerate Their Design Process of EVs

Honda is using advanced virtual reality (VR) and mixed reality technology to accelerate the development of new Honda vehicles. The Honda VR Design Studios in Los Angeles have been revealed in a new video, offering a first-ever look into how Honda is leveraging this technology.

Volkswagen to Build its First Overseas Battery Manufacturing Plant in Ontario
Marketing

Volkswagen to Build its First Overseas Battery Manufacturing Plant in Ontario

Volkswagen has announced that it has selected Ontario as the location for its first overseas battery manufacturing plant. This new plant will play a key role in Volkswagen's plan to shift towards electric vehicles, as it will produce batteries for their upcoming electric models.

The Keys to Becoming a Top Sales Producer
Marketing

The Keys to Becoming a Top Sales Producer

For decades, the motto of the automotive industry has been one of “if it ain’t broke, don’t fix it.” Then we were hit by the pandemic and the industry had to adapt in a major way in order to survive. The result of this was dealers were forced to create a digital retail process. This also meant salespeople had to change how they operate on a daily basis and adapt to this new digital retail environment.

11 Tips to Sell More Electric Vehicles
Dealership

11 Tips to Sell More Electric Vehicles

Canadian drivers are increasingly choosing electric vehicles as a means to save money on gas and lessen their environmental effects. As a car dealer, this gives you a chance to sell more electric vehicles (EVs) and possibly turn them into one of your dealership's main sales focuses.

5 Ways to Maximize Your CRM Opportunities
Dealership

5 Ways to Maximize Your CRM Opportunities

Your customer relationship management (CRM) software is arguably your most important dealership tool. A good CRM software encompasses everything from marketing, lead nurturing, customer relationship building and more. It’s also an amazing tool for tracking your employee's performance and maintaining contact with both customers after a purchase and service customers.

FAQ About EV Batteries Your Team Should Know
Dealership

FAQ About EV Batteries Your Team Should Know

Electric vehicle (EV) sales are on the rise in Canada and we're seeing more and more manufacturers put a focus on releasing new electric vehicle models. One of the most common questions consumers have about buying an EV is regarding electric vehicle batteries. EV batteries, as opposed to conventional car batteries, are made to store and discharge enormous amounts of electricity.

How To Be a Leader at Your Dealership
Dealership

How To Be a Leader at Your Dealership

In order for any car dealership to be successful, it needs to have good leadership. A manager needs to know more than just how to sell a car, interact with customers and efficiently manage time. They need to know how to be great leaders and steer their team to success.

The Importance of Training at Your Dealership
Dealership

The Importance of Training at Your Dealership

In order for someone to be a successful car salesperson, basic manufacturer training and learning how to deal with common objections aren’t enough. If you want to have incredibly well-trained salespeople and reduce your turnover rate, you’re going to want to implement the following 3 things in your training program.

4 Traffic Hacks to Get More Customers on Your Website
Marketing

4 Traffic Hacks to Get More Customers on Your Website

Finding the right strategy to drive traffic to your dealer website can be challenging. You'll be well on your way to generating more leads if you can persuade visitors to your website who aren't even looking for a car but are merely attempting to find out more information on the car-buying process.

How to Get Your Dealership Ready for Black Friday
Marketing

How to Get Your Dealership Ready for Black Friday

Black Friday is just around the corner (3 weeks away)! It’s one of the busiest days of the year for dealerships because so many people are trying to take advantage of Black Friday car deals. If you can go into Black Friday with a well-thought-out strategy, you can make this year's Black Friday your best one yet.

Selling an Experience Over a Brand
Dealership

Selling an Experience Over a Brand

If you’re able to give customers a car-buying journey that’s easy, transparent and seamless, you’re more likely to close more sales, regardless of the vehicle brand they buy. The vehicle inventory shortage has caused many dealerships to stock vehicles of other brands just so they have vehicles on their lots. This creates the concern for managers that if they’re not selling their brand, how do they sell?

How To Mystery Shop at Your Own Dealership
Dealership

How To Mystery Shop at Your Own Dealership

Whether your customers are working with you online, over the phone or in person, they want their time to be respected and they want to be treated well. Seeing how your team operates from a customers perspective is the best way to figure out what your strengths are and where you need to improve. You can do this by mystery shopping at your dealership.

So You Closed a Deal, Great Job! Now What?
Dealership

So You Closed a Deal, Great Job! Now What?

There are many simple things you can do to instill loyalty in your customers and keep your customer retention rate as high as can be. The following practices will help you bring back customers for their first, second and third service appointment, all the way until it’s time for them to buy their next vehicle. 

How to Get Customers to Sell You Their Cars
Dealership

How to Get Customers to Sell You Their Cars

We know the inventory shortage a real problem that has left many Canadian dealers in vulnerable positions. Successful dealerships have learnt how to properly manage their lots by finding the perfect balance between bringing in new inventory to keep things exciting and selling enough cars to keep themselves in a good financial position.

Tips To Help New Salespeople Sell Cars
Dealership

Tips To Help New Salespeople Sell Cars

Being a new car salesperson is an intimidating process for anyone. The stigmas present today in the automotive industry make it increasingly difficult for new car salespeople to feel comfortable. As a sales manager, it’s critical that we train our new salespeople to not just be adequate at their jobs but extremely successful.

How Using Influencer Marketing Can Help Your Dealership
Marketing

How Using Influencer Marketing Can Help Your Dealership

There's a growing trend where influencers are using their platform to promote products/services for businesses who are willing to pay them, this is known as influencer marketing and it’s already being used by many Canadian car dealerships.

3 Car Buying Trends That Have Changed Since Covid
Dealership

3 Car Buying Trends That Have Changed Since Covid

When Covid hit in 2020, the automotive industry was forced to adapt. Shutdowns across the globe created shortages and uncertainty which significantly affected the operation of dealerships. As we seem to be in the “post-covid” phase, it’s important for dealers to understand the shifts that the pandemic caused in the industry.

How to Compete With Online Retailers as a Car Dealership
Marketing

How to Compete With Online Retailers as a Car Dealership

The rise in online car retailers has drawn the attention of the automotive industry largely over the last decade, but when Covid-19 hit, that rise increased exponentially.

5 Sales Manager Strategies to Get Your Team Organized
Dealership

5 Sales Manager Strategies to Get Your Team Organized

For sales managers, trying to keep your sales team organized can be an extremely difficult task. In order for sales managers to successfully organize their team and processes, they’re going to need to develop strategies.

SEO Explained: Why You Need to Use it at Your Dealership
Marketing

SEO Explained: Why You Need to Use it at Your Dealership

If you can consistently focus on the practices required to improve SEO, you will see an increase in organic traffic to your website. Organic web traffic comes from people using a search engine like Google, Bing or Yahoo to find information.

The Characteristics of a Good Salesperson and a Great Salesperson
Dealership

The Characteristics of a Good Salesperson and a Great Salesperson

Just like any skill, there are people who are good at selling cars and there are people who are great. The difference between good and great ultimately comes down to a couple of small factors that make big differences. In this article, we’re going to go over the characteristics of a “good” car salesperson and the characteristics of a “great” salesperson.

5 Reasons to Use Digital Marketing at Your Dealership
Marketing

5 Reasons to Use Digital Marketing at Your Dealership

As shoppers use the internet to research and buy vehicles more and more, it’s critical your dealership can accommodate them both virtually and physically. Your dealership needs to do its marketing in a way that reflects the usage of how people interact with each medium whether it be social media, radio advertising or signs in public.

How to Take Advantage of All Your Sales Opportunities
Dealership

How to Take Advantage of All Your Sales Opportunities

Missed sales opportunities happen more than you think and definitely, more than you’d like to admit. Many of these opportunities are missed because we didn’t recognize them early enough and others come and go so quickly we don’t even realize there was an opportunity.

How To Use Video To Sell Cars
Dealership

How To Use Video To Sell Cars

Now more than ever, it’s crucial for car salespeople to utilize video in their sales process. Some customers prefer to do as much of the sales process online or over video. Therefore, as an industry, we have to adapt and use the power of video to sell cars to the customers who prefer to buy more virtually. 

8 Habits That Successful Car Salespeople Have
Dealership

8 Habits That Successful Car Salespeople Have

Regardless of the industry, successful salespeople have habits and routines that allow them to perform at their very best. In this article, we’re going to go over 8 habits that successful car salespeople have.

Four Ways AI Will Change Dealer Websites
Dealership

Four Ways AI Will Change Dealer Websites

Technology is moving at an unprecedented pace and it’s changing the way industries operate, including the automotive industry. What was once thought of as impossible, AI (Artificial Intelligence) is becoming increasingly popular, and will only continue to grow until its a staple in most industries.

5 Tips for Great Vehicle Inventory Photos
Marketing

5 Tips for Great Vehicle Inventory Photos

Car shoppers are spending more time online doing their research and scouting dealer inventories before they ever walk into a dealership. Knowing this, you need to make sure the photos of your inventory are top-notch. There’s a massive difference between an inventory photo of a car with no thought or planning behind it and a well-thought-out photo.

Five Google Ad Myths You Need to Know
Marketing

Five Google Ad Myths You Need to Know

If you’re looking to increase your customer base, lower costs of advertising and accurately target potential customers, you’re going to want to learn how to effectively use Google Ads. Be careful though, because there are a few misconceptions we’ve heard over the years that can significantly hinder your success using Google Ads.

BMW Recall’s Over 1 Million Vehicles Worldwide Due to Fire Risk
Dealership

BMW Recall’s Over 1 Million Vehicles Worldwide Due to Fire Risk

Last Wednesday, BMW announced a recall on over 1 million vehicles worldwide due to a fire risk stemming from certain vehicle engines. This is the third recall the German automaker has had regarding this issue since 2017.

5 Reasons for a Customer to Choose Your Dealership
Dealership

5 Reasons for a Customer to Choose Your Dealership

Have you ever thought about what separates you from other local dealerships? As a dealership, you need to critically think about why a customer would be drawn to your dealership over the next dealership. In this article, we’re going to go over five things that will bring in new customers to your dealership.

10 Creative Car Sale Promotions to Increase Sales
Marketing

10 Creative Car Sale Promotions to Increase Sales

When your goal is to bring in more customers to your dealership, there’s no better way to do that than running a sales promotion. While many dealerships rinse and repeat the same promotions throughout the year, we think it’s usually best to mix it up. That’s why we came up with 10 sales promotions for dealerships to use throughout the year. 

How to Set Up Your Finance Manager for Success
Dealership

How to Set Up Your Finance Manager for Success

In the dealership world, when a salesperson closes a deal, they typically receive all the glory. While they definitely deserve recognition for the closed sale, one person that’s often forgotten about is the finance manager. In a 2018 study done by National Automobile Dealer Association (NADA), it was found that finance managers penetrate on average 90% of new car deals and 74% of used car deals.

10 Common Customer Objections and How to Overcome Each of Them
Dealership

10 Common Customer Objections and How to Overcome Each of Them

Whether you’re a salesperson, finance manager or customer experience specialist, you’re going to deal with customer objections every single day. Successful salespeople understand that this is an inherent part of the job and develop their skills to be able to handle objections appropriately and effectively.

Building Rapport With Customers = Selling More Cars
Dealership

Building Rapport With Customers = Selling More Cars

Despite years of industry-wide improvements including modified sales processes, training and brand image, the stigma around car salespeople is still strong. It doesn’t matter if you’re a salesperson with the highest moral compass and ethics, you still have a stigma cloud over your head because you're a car salesperson. The only way to make that cloud disappear is by working with each and every one of your customers ethically and professionally.

How to Sell More Cars With a Test Drive
Dealership

How to Sell More Cars With a Test Drive

As a salesperson, you need to ensure you can facilitate a test drive that will have your customers wanting to buy the vehicle. In this article, we’re going to go over the purpose of test drives, how to prep for a test drive and the necessary steps to take after the test drive is complete.

Tesla Recalls Approximately 80,000 Cars in Canada
Company News

Tesla Recalls Approximately 80,000 Cars in Canada

On February 1, 2022, Tesla issued two recalls on their vehicles affecting approximately 80,000 Canadian vehicles. One recall was due to a “rolling stop” defect and the other was due to a faulty seatbelt chime. 

10 Steps to Achieve Success with Email Marketing
Marketing

10 Steps to Achieve Success with Email Marketing

Email marketing is one of the oldest marketing techniques, and it continues to be one of the most effective marketing strategies if done correctly. It can help you find new leads, build or maintain a presence in your industry, increase traffic to your website and improve the relationships you have with customers.

Nissan Recalls Nearly 800,000 Vehicles for Fire Risk
Company News

Nissan Recalls Nearly 800,000 Vehicles for Fire Risk

On Monday, January 31st, 2022, Nissan announced they will be recalling approximately 793,000 vehicles due to an increased fire risk. The automakers recall is for Nissan Rogue SUV models between 2014 and 2016. Of the total amount of vehicles recalled, 104,464 units were sold in Canada.

How to Overcome a Slump in Car Sales
Dealership

How to Overcome a Slump in Car Sales

Regardless of the industry, if you’re a salesperson, you’re going to have both hot and cold streaks. When you’re on a hot streak, everything just seems to fall perfectly into place as you continue to rack up sales for the month. When you’re on a cold streak, everything that could go wrong goes wrong and it’s easy to get into your own head.

Selling Cars To Millennials: Their Habits and What to Expect
Dealership

Selling Cars To Millennials: Their Habits and What to Expect

In order to succeed as a salesperson in any industry, you need to understand the customers that you work with. The way you sell a car to a millennial will be different than how you would sell to a baby-boomer. If you know the values of millennials and their buying habits, you should be able to tailor their sales journey in order to close the deal.

How to Increase Car Sales with Text Messaging
Marketing

How to Increase Car Sales with Text Messaging

Today’s car customers want quick answers, and one of the best ways for them to get quick answers is via text messaging. It’s been recorded that fast responses convert a lead to a sale 164% more than slow responses.

4 Things to Get Your Dealership Ready for the New Year
Dealership

4 Things to Get Your Dealership Ready for the New Year

The last two years have been challenging for dealerships across the globe. As great businesses do, many had to adapt with the times to minimize the impact Covid has had on their dealerships.

7 Ways to Boost Your Dealerships Online Presence
Marketing

7 Ways to Boost Your Dealerships Online Presence

As more and more customers are moving online to buy cars, you need to evaluate whether your dealership is able to keep up with the online needs of your customers. If you’re not able to meet the online needs of your customers, you’re going to lose out on a lot of business.

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