Approval Genie, a leading dealership in Ottawa, Ontario, specializing in the subprime auto financing space, faced unique challenges in building trust and streamlining sensitive financial conversations. They sought a solution that could pre-educate customers and staff, improve lead quality, and accelerate their sales process.
In the subprime market, building trust and navigating financial conversations can be particularly sensitive and time-consuming. Approval Genie needed a tool that could effectively pre-qualify customers, provide clear financial insights, and generate high-quality leads that were ready to engage—all while maintaining credibility and efficiency.
Since 2021, Approval Genie has utilized AVA™ Credit as a cornerstone of their sales strategy. General Manager Leo Savoy emphasizes how AVA™ pre-educates both customers and the sales team on financing options, making it easier to build trust and credibility from the very first interaction. AVA™ has enhanced their digital strategy by making difficult financial conversations feel more approachable and productive. The platform's ability to deliver informed customers allows the sales team to "hit the ground running."
The impact of AVA™ Credit on Approval Genie has been transformative:
Leo Savoy praises AVA™ for the "quality of the leads" and jokes he'd rather keep it exclusive, though he "wholeheartedly recommends it to others." He states that AVA™ "stands out not just in performance but in how it energizes the sales team."
For Approval Genie, AVA™ isn't just a platform; it's a competitive advantage that has revolutionized their subprime sales approach, leading to significant lead generation, revenue growth, and an empowered sales team. Its ability to pre-qualify and pre-educate sets it apart from competitors.
