Bayview Chrysler Dodge, located in Sarnia, Ontario, has long been committed to providing an exceptional customer experience. To further enhance their online and in-store processes, they sought a solution that could pre-educate customers and sales teams, leading to more efficient and confident transactions.

The Challenge:

The dealership aimed to improve the quality of their web leads, reduce friction in the showroom process, and ensure both customers and staff were well-informed about financing options from the outset. They needed a tool that was not only effective but also user-friendly and seamlessly integrated into their existing digital strategy.

The Solution:

For over three years, Bayview Chrysler Dodge has successfully implemented AVA™ into its operations. Dealer Principal and Managing Partner Matt Rothwell describes AVA™ as an invaluable tool that pre-educates both customers and the sales team on financing options. Its user-friendly interface encourages customers to easily share their information, leading to a smoother showroom experience. AVA™'s intuitive digital forms have significantly improved the completeness and quality of web lead submissions. Additionally, AVA™ Trade plays a crucial role in assessing trade-in vehicles early in the customer journey, facilitating more productive interactions and accelerating deal closures.

The Results:

AVA™ has delivered clear improvements for Bayview Chrysler Dodge:

• Improved Web Lead Quality: Seamless, intuitive digital forms have led to more complete and higher-quality customer submissions online.
• Smoother Showroom Process: Customers arrive pre-educated on financing, allowing for more informed and confident buying experiences.
• Enhanced Sales Team Preparedness: The internet sales team is equipped with crucial data to engage customers quickly and efficiently.
• Streamlined Trade-Ins: Early assessment of trade-in vehicles through AVA™ Trade helps accelerate the sales process.

Matt Rothwell notes that compared to other engagement tools he has used, AVA™ stands out for its "customer-friendly design and effective integration."

Key Takeaways:

Bayview Chrysler Dodge views AVA™ as a powerful partner in creating a streamlined, digital-first retail experience. Its ability to pre-educate, simplify information sharing, and integrate seamlessly has made it a core component of their success in enhancing the customer journey.