Carloft.ca, a dynamic dealership in Kingston, Ontario, continuously seeks innovative strategies to optimize their sales and marketing efforts. For the past two years, they have leveraged AVA™ Credit to streamline processes, enhance lead qualification, and boost overall performance metrics across their operations.
Carloft.ca aimed to improve lead contact ratios, increase booking rates in their Business Development Centre (BDC), and achieve higher closing ratios. They needed a digital tool that could provide upfront customer credit information and drive strong engagement across their social media and search campaigns.
General Manager Kerry Irven highlights how AVA™ has become a vital part of Carloft.ca’s sales and marketing strategy. AVA™'s ability to provide customer credit information upfront allows his team to better assess incoming traffic and accelerate booking ratios in their BDC. The tool's interactive nature also drives strong engagement across social media and search campaigns, consistently generating high-quality leads that convert.
AVA™ Credit has delivered outstanding results for Carloft.ca:
Kerry Irven jokes that he’d "rather keep it to himself—because it’s just that effective," adding that "there’s no comparable tool in the industry."
Carloft.ca views AVA™ as a major competitive edge, leading the way in credit technology by consistently delivering results that streamline processes, improve lead qualification, and significantly boost performance metrics. Its interactive nature and ability to provide crucial upfront data make it unparalleled in the industry.
