Janex Auto Sales is a forward-thinking dealership that aimed to revolutionize its digital retailing strategy. Managing Partner Ian Su sought a solution that could not only drive website traffic and lead generation but also significantly improve their closing ratios, ultimately boosting profitability.

The Challenge:

The dealership was looking for a digital tool that could deliver higher quality leads compared to traditional sources like AutoTrader or Kijiji, enabling their sales team to be more effective and achieve a higher close rate. They needed upfront customer credit information to tailor their approach before the customer even walked through the door.

The Solution:

Since adopting AVA™ two years ago, Janex Auto Sales has seen steady month-over-month growth in website traffic, lead generation, and closing ratios. Ian Su highlights that the AVA™ banner alone has dramatically increased foot traffic, while the tool itself delivers highly qualified leads directly to their team. With access to a customer’s credit score upfront, Ian’s team can analyze the data and tailor their approach even before the customer arrives.

The Results:

AVA™ has brought transformative results to Janex Auto Sales:

• Significant Growth: Steady month-over-month growth in website traffic, lead generation, and closing ratios.
• Double Closing Rates: AVA™ leads close at nearly double the rate of other sources.
• Highly Qualified Leads: Sales team actively prefers AVA™ leads due to their quality and higher likelihood of closing.
• Increased Foot Traffic: The AVA™ banner has notably boosted physical visits.
• Pre-emptive Sales Approach: Upfront credit scores allow for tailored strategies.

Ian rates AVA™ a perfect 10 out of 10, calling it "a wonderful tool" that continues to make a real difference in performance and profitability.

Key Takeaways:

For Janex Auto Sales, AVA™ has been a game-changer, transforming their digital retailing strategy and directly contributing to remarkable growth and profitability. Its ability to deliver high-quality, pre-qualified leads has made it an indispensable tool for their sales team.