Automotive Case Study

Oxford Dodge Matches Customers with the Right Vehicles Faster and More Efficiently with AVA™ Credit

At Oxford Dodge, Sales Manager Chris Legge is dedicated to ensuring customers find the perfect vehicle that aligns with their financial realities. He sought an essential tool that could streamline the sales process by providing verified credit information upfront, optimizing customer interactions from the very first moment.

The Challenge:

The dealership frequently encountered situations where customers were unaware of their credit standing, leading to potential mismatches between desired vehicles and financial capabilities. This often resulted in wasted time and the setting of false expectations. Oxford Dodge needed a solution to guide customers to realistic, budget-conscious solutions efficiently.

The Solution:

Chris Legge integrated AVA™ Credit, which has become an essential tool in matching customers with the right vehicles from the very first interaction. By providing verified credit information upfront, AVA™ enables the dealership to better understand each client’s financial position. "It gives us just a great snapshot of the client and what they’re looking for versus what makes sense for them," Chris explains. This insight is especially valuable for customers who may be unaware of where they stand credit-wise, helping Oxford Dodge guide them to a realistic solution right away.

The Results:

AVA™ has brought significant improvements to Oxford Dodge:

  • Accurate Vehicle Matching: Provides verified credit information upfront to match customers with suitable vehicles.
  • Reduced Wasted Time: Avoids mismatches and unproductive sales paths.
  • Realistic Expectations: Guides customers to budget-conscious solutions immediately.
  • High Application Rating: Chris rates AVA™’s verified applications as "pretty close to a 10" for efficiency and ease of use.
  • Enhanced Customer Experience: Empowers quicker, better-informed decisions for time-strapped customers.

Chris cites AVA™’s efficiency, ease of use, and ability to enhance the budgeting and vehicle selection process.

Key Takeaways:

For Oxford Dodge, AVA™ is instrumental in enhancing efficiency and customer satisfaction by providing immediate, verified credit insights. It ensures that both staff and clients are on the same page from the outset, leading to quicker, more informed decisions and a smoother path to vehicle ownership.