Payless Auto Mart, a prominent dealership in Sarnia, Ontario, sought to enhance both their customer experience and internal sales processes. Facing the challenges of lead management and efficient customer engagement, they turned to AVA™ to provide a comprehensive solution that delivered tangible results.

The Challenge:

Before AVA™, Payless Auto Mart faced common dealership hurdles: optimizing lead organization, improving the quality of finance applications, and gaining early insight into customer credit profiles. For a smaller dealership, every lead and every sale is crucial, making efficiency and effective customer guidance paramount.

The Solution:

For over two years, Payless Auto Mart has integrated AVA™ Credit and AVA™ Trade into their daily operations. Sales and Finance Manager Austin Beyak highlights how AVA™ Credit empowers customers with upfront financing insights, leading to more confident and informed buying experiences. The dealership leverages AVA™'s ability to organize leads, boost application quality, and provide valuable customer credit data, including predictive scores, to better guide conversations. AVA™ Trade has also become a cornerstone, streamlining trade-in assessments and driving inventory turnover. Regular feedback sessions with the AVA™ team and an intuitive interface ensured seamless adoption.

The Results:

The impact of AVA™ at Payless Auto Mart has been significant and measurable:

• Increased Closing Ratio: AVA™ helps the dealership sell an additional 2–4 vehicles per month, a substantial boost for their operation.
• Improved Lead Quality & Organization: The tool has refined their lead management, ensuring the sales team focuses on high-potential opportunities.
• Enhanced Customer Experience: Customers receive upfront financing insights, leading to smoother, more confident buying journeys.
• Streamlined Trade-Ins: AVA™ Trade has made attracting and processing trade-ins easier and more efficient, a critical factor for dealership success.

Austin Beyak emphasizes, "preparation... and AVA™ delivers the critical information needed to be ready for each customer." He credits AVA™ for making trade-ins easier, calling them the "only way you win as a dealership."

Key Takeaways:

Payless Auto Mart considers AVA™ a game-changing partner that saves time, increases profits, and enhances both dealership efficiency and customer satisfaction. The seamless integration, combined with proactive support, has made AVA™ integral to their sales strategy and overall success.