RV Case Study

Primo RV Centre Triples Leads in a Month and Transforms Customer Experience with AVA™ Credit

Primo RV Centre in Ottawa sought to revolutionize their digital strategy and enhance the customer experience, particularly during the off-season. Santi Rios, representing Primo RV, aimed for a solution that could deliver highly qualified leads, streamline paperwork, and accelerate the credit approval process while building customer trust.

The Challenge:

Like many RV dealerships, Primo RV faced the challenge of generating consistent, high-quality leads, especially during quieter months. They also needed to simplify sensitive paperwork and ensure compliance with privacy regulations, all while empowering customers with transparency in the credit approval process.

The Solution:

Introduced during the off-season, AVA™ Credit immediately delivered impressive results. Santi highlights AVA™'s ability to deliver highly qualified leads, streamline sensitive paperwork, and accelerate the credit approval process. One of the standout features for Primo RV is how AVA™ empowers customers to view a snapshot of their credit bureau without impacting their credit score—building trust and transparency. From the dealership side, Santi emphasizes how the AVA™ backend simplifies managing incoming credit applications, organizing paperwork, and handling sensitive customer information, all while helping the business stay compliant with privacy regulations.

The Results:

AVA™ Credit has delivered remarkable results for Primo RV Centre:

  • Exponential Lead Growth: Delivered more leads in the first month than the dealership had seen in the previous five years combined.
  • Highly Qualified Leads: Ensured leads are high-intent and ready to convert.
  • Streamlined Processes: Simplified sensitive paperwork and accelerated credit approvals.
  • Enhanced Customer Trust: Customers can view their credit bureau snapshot without credit score impact.
  • Improved Compliance: Backend simplifies management of sensitive information while maintaining privacy.

Santi describes it as "a very simple process" for both clients and business managers and wholeheartedly recommends AVA™ to other dealerships.

Key Takeaways:

Primo RV Centre considers AVA™ Credit a transformative platform that has significantly boosted their lead generation, streamlined operations, and fostered a transparent, trusting relationship with customers. Its ease of use and powerful capabilities make it an essential tool for RV dealerships looking to thrive.