Powersports Case Study

Throttle Powersports Almonte Achieves Higher Closing Ratios with AVA™

Throttle Powersports in Almonte, Ontario, aimed to streamline their sales process and acquire higher-quality leads to sell more bikes, ATVs, and other powersport vehicles. They recognized the need for a solution that could provide essential financing information upfront, benefiting both their team and their customers.

The Challenge:

The dealership sought to improve lead qualification and sales follow-up efficiency. They needed a tool that could deliver customers who were already deep in the sales funnel, enabling faster, more confident decisions and ultimately increasing their closing ratios and gross profits.

The Solution:

General Manager Kevin Lawson integrated AVA™ Credit into Throttle Powersports' digital strategy. He highly values how AVA™ provides essential financing information up front, helping both his team and customers make faster, more confident decisions. The tool has become a key part of their lead management, sending leads that are already pre-qualified and making sales follow-ups more efficient. Lawson rates AVA™ a 9 out of 10 for its effectiveness.

The Results:

AVA™ Credit has delivered impressive results for Throttle Powersports:

  • Highly Qualified Leads: Leads generated by AVA™ are "already deep in the sales funnel," requiring less work to qualify.
  • Increased Sales: Easier for staff to close deals, leading to more powersport vehicle sales.
  • Higher Closing Ratios: Direct impact on sales performance.
  • Stronger Gross Profits: Improved efficiency and lead quality contribute to better financial outcomes.
  • Enhanced Customer Satisfaction: Quicker, better-informed decisions for customers.

Kevin Lawson finds AVA™ to be "one of the most resourceful and user-friendly platforms available" compared to other customer engagement tools he’s used.

Key Takeaways:

For Throttle Powersports, AVA™ isn’t just a lead generator—it’s a performance driver that’s helping them elevate both sales outcomes and customer satisfaction. Its efficiency and ability to deliver pre-qualified leads have made it an invaluable asset in their sales process.