Finding the right strategy to drive traffic to your dealer website can be challenging. You'll be well on your way to generating more leads if you can persuade visitors to your website who aren't even looking for a car but are merely attempting to find out more information on the car-buying process. In this article, we'll lay out some helpful information to boost traffic to your dealership’s website.
The best thing you can do not only to increase traffic to your website but also increase customer engagement is to have tools on your website that are useful to your customers. Giving your customers tools to make the car buying process easier is a surefire way to increase traffic and engagement. A great example of a valuable tool for your website is AVA Credit. AVA Credit allows your customers to get a free Equifax credit score without impacting their credit. Most customers take the route of financing when buying a car but so many hate discussing credit. If you can offer them a free, painless way to introduce credit you’ll not only end up with an engaged customer but that customer will also become a hot lead for your dealership.
The quickest way to lose customers is to have a slow and confusing website. Your website needs to be simple to navigate with no broken links or dead ends. On top of this, your website needs to run fast, if you have 3-5 second loading times for each new page, you’re going to see a major drop-off. Another thing to ensure is that your site isn't only optimized for desktops because more than 50% of search queries now come from mobile devices. To test your website speed on both desktop and mobile, you can use Google’s free page speed tool.
Many car dealerships disregard the importance of using video. If you aren't focusing on the over 2 billion viewers of YouTube alone, you can be losing out on a lot of prospective clients. Giving walkthroughs of the cars on your lot and discussing the distinctive attributes of each automobile are wonderful ways to get started with video. Additionally, you may record a test drive for each car to demonstrate how it drives and highlight its features. People will be more drawn to your dealership because you are offering a service by presenting useful information like this. You can also create a TikTok account for your dealership and publish your videos there instead of going to the trouble of creating a more lengthy YouTube or Facebook video. You may reach audiences of all ages and demographics because TikTok is one of the fasting growing social media applications. You can increase traffic to your dealership by employing these short videos, knowing when to upload them, and using popular hashtags.
If you're not familiar with the term "evergreen content," it simply refers to the process of producing material that will always be relevant rather than only concentrating on current news stories/trends. Ensure that you find a balance between the two. For a dealership in particular, you should not only concentrate on posting information that is always useful, such as how to change a tire or check your oil levels, but also generate material that discusses what the auto market will/could look like in a few months. It's critical to stay current on developments in your field so you can inform customers. Providing helpful content will always increase website visitors.
Black Friday is just around the corner (3 weeks away)! It’s one of the busiest days of the year for dealerships because so many people are trying to take advantage of Black Friday car deals. If you can go into Black Friday with a well-thought-out strategy, you can make this year's Black Friday your best one yet.
If you’re able to give customers a car-buying journey that’s easy, transparent and seamless, you’re more likely to close more sales, regardless of the vehicle brand they buy. The vehicle inventory shortage has caused many dealerships to stock vehicles of other brands just so they have vehicles on their lots. This creates the concern for managers that if they’re not selling their brand, how do they sell?
Whether your customers are working with you online, over the phone or in person, they want their time to be respected and they want to be treated well. Seeing how your team operates from a customers perspective is the best way to figure out what your strengths are and where you need to improve. You can do this by mystery shopping at your dealership.