The automotive industry is rapidly evolving, and Canada is no exception. The country's market is one of the largest in the world, with a diverse range of vehicles and a growing demand for electric and autonomous vehicles. As we look toward 2023, here are some of the most significant trends shaping the Canadian automotive industry.
Canada has set ambitious goals to transition to a low-carbon future, and electric vehicles are an essential part of this plan. By 2030, the federal government aims to have 30% of all new car sales be electric or zero-emissions vehicles. The increasing availability of charging stations and government incentives for EVs will continue to drive adoption, making 2023 a pivotal year for electric vehicles in Canada.
While fully autonomous vehicles may still be a few years away, the groundwork is being laid in Canada. Several cities, including Toronto, are testing autonomous shuttle buses, and AV pilot programs are underway across the country. In 2023, we can expect to see more autonomous vehicles on Canadian roads, particularly in urban centers.
The rise of e-commerce and digital platforms is transforming the way Canadians buy cars. Online car-buying platforms, virtual showrooms, and augmented reality experiences are becoming more common, making it easier for consumers to research and purchase vehicles from the comfort of their homes. In 2023, we can expect to see more dealerships and automakers embrace digital tools to improve the car-buying experience.
Data and analytics are transforming the automotive industry, enabling companies to improve their products and services. In Canada, automakers and dealerships are using data to enhance customer experiences, optimize supply chains, and develop new business models. In 2023, we can expect to see continued investment in data and analytics across the industry.
Environmental sustainability is a top priority for Canadian consumers, and the automotive industry is responding. Automakers are investing in sustainable materials and production processes, and many are committing to ambitious sustainability targets. In 2023, we can expect to see more sustainability-focused initiatives across the industry, from reducing emissions to increasing recycling and reducing waste.
The Canadian automotive industry is rapidly evolving, and the trends outlined above will shape the industry for years to come. From electric and autonomous vehicles to digital transformation and sustainability, the industry is responding to changing consumer demands and technological advancements. In 2023 and beyond, the Canadian automotive industry will continue to be a key driver of innovation and economic growth.
Most automobile enthusiasts are well aware that frigid winter temperatures can adversely affect the total driving range of an electric vehicle (EV). This quirk is often cited by proponents of gasoline-powered cars as a reason why EVs may face challenges in certain regions. However, recent research from Automotive News suggests that extreme heat can have similar, if not more significant, impacts on EV range.
Car dealerships today still have a bad rap for playing games with their customers. Whether it’s dodging questions, using high-pressure techniques to book appointments, or doing bait & switch tricks with sales offers, these all hurt your dealership's reputation. Playing games and being deceitful in your business may let you walk away with a few lucky deals but it will ultimately hurt you in the long run. Today, customers are smart and aware of the stigma associated with car salespeople so you need to be ethical and provide a transparent sales process.
News has emerged that Ford Motor Company is planning to incorporate the necessary hardware for BlueCruise, a semi-autonomous driving system designed to compete with GM's SuperCruise and Tesla's Autopilot, into an extensive number of 2024-model-year vehicles. However, it appears that utilizing this feature may come at an additional cost.